Bakary Coulibaly
28 BP 82 Abidjan  28                                                              Mobile Phone: +225 07085960 / +225 07693199
Abidjan – Côte d’Ivoire                                                           35 Years, Ivorian Citizen
Email: bakaryc@hotmail.com   Web: www.chez.com/bakary

COMMUNICATION, MARKETING, MANAGEMENT, SALES
8 YEARS REGIONAL EXPERIENCE

o	Experienced manager with multi sector and multi area potential, capable of managing activities in a wide spread area
o	Cross-cultural background personal/professional experience in more than 10 countries
o	Triple area experience background in Sales, Marketing and Communication
o	Extremely mobile, curious and open-minded professional
o	Management and coordination of local and virtual teams.

SOME PROFESSIONAL ACCOMPLISHMENTS

•	Development, adaptation and launch of “Trouble Free Motoring” campaign for fuel quality 
       perception in Africa (Senegal, Ghana, Cote d’Ivoire, Cameroon, Burkina, Togo, Gambia)
•	Management of sustainable development oriented campaigns like “Road Safety in schools, HIV-
      AIDS” and Social Investments.
•	Development, implementation and control of tactical promotional activities for products and services
•	Development of annual brand gameplan with marketing teams, and implementation follow up

•	Product Launch Roadshows (Windows98, SQL 2000, Windows 2000, Office 2000, Office XP, 
      WindowsXP) in 6 countries in West Africa including Nigeria.
•	Seminars workshops and event Management locally and remotely in covered countries
•	Build and manage a regional business professional database with over 20000 key contacts.
•	Setup of department processes and personal dashboards for real-time team accomplishment 
       track down.
•	Manage and start implementation of a charity program for PC donation to build the “African 
      Schools community” (Microsoft Corporation Giving Program); with a broad media coverage

EXPERIENCE

SHELL West and Central Africa						   Since Jan 2004
Brand & Communication Manager for West and Central Africa
-	Preparation of annual Marketing Plans
-	Preparation of brand gameplan and communication strategies
-	Development, follow up and monitoring of communication campaigns (product & corporate)
-	Brand Management and Brand image /Corporate identity perception management
-	Management of sponsorships alliances in order to ensure long-term return on investment.
-	Communication budgets management
-	General Management of a team composed of 3 experienced specialized positions

SHELL West and Central Africa					    Nov 2002 – Dec 2003
Hub Brands & Communications Coordinator
-	Preparation of appropriate communication strategies and plans
-	Coordination of Brands and communication activities in the region at local levels 

MICROSOFT West and Central Africa					        1998-2002
Marketing Manager
-	Marketing Program and plan preparation and implementation
-	Events Management
-	Remote marketing Partners management in the region
-	Analysis of revenue per product and corrective Marketing actions initiation

BULL-CI				.					        1997-1998
Sales Executive Hardware and software 
-	Building and managing a partners network
-	State Bid Management
-	Promotion and special offer implementation

EDUCATION

INSET– ESCA (Graduate School of Business Management) 			Cote d’Ivoire
“INGENIEUR Commercial” (Master in Business Level) 1997

UNIVERSITY OF BRIGHTON 						Great Britain
Language Centre Business English Certificate  (1996)

INSET – Gestion Commerce 							Cote d’Ivoire
DUT (Bachelor of Science level), Marketing & Sales Management (1994)

LANGUAGE SKILL

French (Excellent),   English (Good),   Spanish (Some)

COMPUTER SKILL

Advanced user of MS OFFICE XP, WINDOWS XP; Proficiency in most management software

Bakary Coulibaly
28 BP 82 Abidjan  28                                                              Mobile Phone: +225 07085960 / +225 07693199
Abidjan – Côte d’Ivoire                                                           35 Years, Ivorian Citizen
Email: bakaryc@hotmail.com   Web: www.chez.com/bakary