Bakary
Coulibaly 28 BP 82 Abidjan 28
Secondary Phone:+225 07085960 Citizenship: Ivorian Date of birth: |
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MARKETING, SALES, MANAGEMENT 8
YEARS EXPERIENCE IN IT SECTOR & PETROLEUM SECTOR |
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OBJECTIVES SUMMARY |
A versatile Marketing,
Sales & Communication executive who knows how to manage campaigns in an
international cross-countries environment. Passion for new technology and
want to share revolutionary ideas initiatives in an open minded company. ·
Experienced manager with multi sector and multi area potential, capable
of managing activities in a wide spread area ·
Cross-cultural background personal/professional experience in more than
10 countries · Triple area
experience background in Sales, Marketing and Communication ·
Extremely mobile, curious and open-minded professional ·
Management and coordination of local and virtual teams. |
SOME PROFESSIONAL ACCOMPLISHEMENTS |
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· Development, adaptation and launch of
“Trouble Free Motoring” campaign for fuel quality perception in Africa ( ·
Management of sustainable
development oriented campaigns like “Road Safety in schools, HIV-AIDS” and
Social Investments. ·
Development,
implementation and control of tactical promotional activities for products
and services ·
Development of
annual brand gameplan with marketing teams, and implementation follow up · Product Launch Roadshows (Windows98, SQL
2000, Windows 2000, Office 2000, Office XP, WindowsXP) in 6 countries in West
Africa including · Seminars workshops and event Management locally
and remotely in covered countries · Build and manage a regional business
professional database with over 20000 key contacts. · Setup of department processes and personal
dashboards for real-time team accomplishment track down. ·
Manage and start
implementation of a charity program for PC donation to build the “African
Schools community” (Microsoft Corporation Giving Program); with a broad media
coverage |
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EXPERIENCE |
Since January 2004 |
SHELL West & central |
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Brand & Communication
Manager |
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Preparation
of annual Marketing Plans -
Preparation
of brand gameplan and communication strategies -
Development,
follow up and monitoring of communication campaigns (product & corporate) -
Brand
Management and Brand image /Corporate identity perception management -
Management
of sponsorships alliances in order to ensure long-term return on investment. -
Communication
budgets management -
General
Management of a team composed of 3 experienced specialized positions |
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Nov 2002 – Dec 2003 |
SHELL West & central |
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Hub Brand and Communication Coordinator |
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Preparation
of appropriate communication strategies and plans -
Coordination
of Brands and communication activities in the region at local levels |
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May 1998 – May 2002 |
MICROSOFT West & |
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Product Marketing Specialist |
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Acting as Marketing Manager for West & Central Africa (25 Countries) |
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Jan 1997 – April 1998 |
BULL |
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Micro-Computing Sales Executive |
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Salesperson Hardware and software |
EDUCATION |
Jan/1997 |
INSET -ESCA |
Yamoussoukro |
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Master's Degree (Ingénieur Commercial) |
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Aug/1996 |
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Certification |
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Business English, |
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Jul/1994 |
INSET - ETT -GC |
Yamoussoukro |
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Bachelor's Degree |
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DUT (Bachelor of Science level),
Marketing & Sales Management |
LANGUAGE |
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French |
Excellent |
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English |
Good |
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Spanish |
Some |
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COMPUTER SKILL |
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Ms Windows XP |
Advanced User |
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Ms Office XP |
Advanced User |
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Management Software |
General Proficiency |
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© January 2006, Design by Bakary Coulibaly