Bakary Coulibaly

28 BP 82 Abidjan 28
COTE D’IVOIRE


Mobile:+225 07693199

Secondary Phone:+225 07085960
bakaryc@hotmail.com

 

Citizenship: Ivorian

Date of birth: April, 24th 1971

 

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MARKETING, SALES, MANAGEMENT 8 YEARS EXPERIENCE IN IT SECTOR & PETROLEUM SECTOR

 

 

OBJECTIVES

 

 

 

 

SUMMARY

A versatile Marketing, Sales & Communication executive who knows how to manage campaigns in an international cross-countries environment. Passion for new technology and want to share revolutionary ideas initiatives in an open minded company.

 

 

·          Experienced manager with multi sector and multi area potential, capable of managing activities in a wide spread area

·          Cross-cultural background personal/professional experience in more than 10 countries

·         Triple area experience background in Sales, Marketing and Communication

·          Extremely mobile, curious and open-minded professional

·          Management and coordination of local and virtual teams.

 

 

SOME PROFESSIONAL ACCOMPLISHEMENTS

 

·         Development, adaptation and launch of “Trouble Free Motoring” campaign for fuel quality perception in Africa (Senegal, Ghana, Cote d’Ivoire, Cameroon, Burkina, Togo, Gambia)

·         Management of sustainable development oriented campaigns like “Road Safety in schools, HIV-AIDS” and Social Investments.

·          Development, implementation and control of tactical promotional activities for products and services

·          Development of annual brand gameplan with marketing teams, and implementation follow up

 

 

·         Product Launch Roadshows (Windows98, SQL 2000, Windows 2000, Office 2000, Office XP, WindowsXP) in 6 countries in West Africa including Nigeria.

·         Seminars workshops and event Management locally and remotely in covered countries

·         Build and manage a regional business professional database with over 20000 key contacts.

·         Setup of department processes and personal dashboards for real-time team accomplishment track down.

·          Manage and start implementation of a charity program for PC donation to build the “African Schools community” (Microsoft Corporation Giving Program); with a broad media coverage

 

 

 

 

 

 

 EXPERIENCE

Since January 2004

SHELL  West & central Africa

Abidjan- Cote d’Ivoire

 

Brand & Communication Manager

 

-          Preparation of annual Marketing Plans

-          Preparation of brand gameplan and communication strategies

-          Development, follow up and monitoring of communication campaigns (product & corporate)

-          Brand Management and Brand image /Corporate identity perception management

-          Management of sponsorships alliances in order to ensure long-term return on investment.

-          Communication budgets management

-          General Management of a team composed of 3 experienced specialized positions

 

 

 

Nov 2002 – Dec 2003

SHELL  West & central Africa

Abidjan- Cote d’Ivoire

 

Hub Brand and Communication Coordinator

 

-          Preparation of appropriate communication strategies and plans

-          Coordination of Brands and communication activities in the region at local levels

 

 

 

May 1998 – May 2002

MICROSOFT West & Central Africa

Abidjan- Cote d’Ivoire

 

Product Marketing Specialist

 

Acting as Marketing Manager for West & Central Africa (25 Countries)
- Marketing Program and plan preparation and implementation
- Events Management
- Remote marketing Partners management in the region
- Analysis of revenue per product and corrective Marketing actions initiation

 

 

 

Jan 1997 – April 1998

BULL

Abidjan- Cote d’Ivoire

 

 

Micro-Computing Sales Executive

 

Salesperson Hardware and software
- Building and managing a partners network (Resellers)
- State Bid Proposal Preparation and Management
- Promotion and Special Offer Implementation

 

 

 

EDUCATION

Jan/1997

INSET -ESCA

Yamoussoukro

Cote d’Ivoire

 

Master's Degree (Ingénieur Commercial)

 

Graduate School of Business Management
Major In Marketing

 

 

Aug/1996

UNIVERSITY OF BRIGHTON

Brighton- England

 

Certification

 

Business English, Language Center

 

 

Jul/1994

INSET - ETT -GC

Yamoussoukro

Cote d’Ivoire

 

Bachelor's Degree

 

DUT (Bachelor of Science level), Marketing & Sales Management

 

 

LANGUAGE

 

 

 

 

 

 

French

Excellent

 

 

 

 

English

Good

 

 

 

 

Spanish

Some

 

 

 

 

COMPUTER SKILL

 

 

 

 

 

Ms Windows XP

Advanced User

 

 

Ms Office XP

Advanced User

 

 

Management Software

General Proficiency

 

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                                                 © January 2006, Design by Bakary Coulibaly