AllAdvantage.com Adds Seasoned Financing Executive Mike Depatie as CFO

Blue-chip management team at helm of new advertising standard-setter of the Internet — In six months, AllAdvantage.com goes from start-up to "The Next Big Thing"

Hayward, California – October 27, 1999 — AllAdvantage.com, often called the fastest-growing community on the Internet, today appointed Michael Depatie as Chief Financial Officer.

Depatie, an experienced financing executive and entrepreneur, has raised over $850 million in public offerings as CFO of Sunterra (NYSE: OWN) and La Quinta (NYSE: MT). As AllAdvantage.com completes its transition to Internet advertising standard-setter, Depatie will help provide the financial resources to match and support the company's continued meteoric growth in sales, revenue and membership.

"We needed a billion-dollar-experienced CFO," said Jim Jorgensen, CEO and co-founder of AllAdvantage.com. "We represent nearly 3 million members and we delivered 3 billion impressions in October alone. With this volume of ads, and with more than 200 employees in 6 offices, Michael Depatie brings exactly the skills we need to manage our fast jump from Little League to the Pros."

Mr. Depatie has raised more than $360 million of equity and $1.8 billion of debt in his career as a senior financial officer.

"AllAdvantage.com is a unique phenomenon," said Thomas Unterman, CFO and EVP of the Times Mirror Company, and a member of the Board of Directors of AllAdvantage.com. "The Internet delivers lots of great ideas. But the speed at which AllAdvantage.com has turned a great idea into reality and delivered such a revolutionary asset to the advertising community is unprecedented. In six months, AllAdvantage.com went from a start up to 'The Next Big Thing.'"

The company that is becoming the world's most trusted "infomediary" has succeeded in attracting elite talent to match its phenomenal explosion of growth. In the past two months AllAdvantage.com has added strength and expertise to its senior management team with former CNN Interactive Senior VP David Beckman-Robertson (VP of Sales); former NBC Senior VP Phil Sweenie (Head of Chicago office); and online privacy advocate Ray Everett-Church (Chief Privacy Officer).

Depatie joins AllAdvantage.com just a few weeks after the company raised an additional $31 million in equity financing and reinforced its Board of Directors with new members that include Thomas Unterman of the Times Mirror Company and Internet advertising expert Rich LeFurgy, co-founder and chairman of the Internet Advertising Bureau.

About AllAdvantage.com
AllAdvantage.com is changing how Internet users and companies interact, by leveraging the information, privacy and buying power of its fast-growing online community into an array of member and advertiser benefits. Services are delivered to the online community free of charge through AllAdvantage.com's proprietary Viewbar™ communications device. The Hayward, Calif.-based-company, with offices in New York, Chicago, Atlanta, Boston and London, was founded in February 1999 and is privately held. For more information, visit www.alladvantage.com