FOR IMMEDIATE RELEASE
Beverly Hills 90210 ZIP Code Home to Most Paid Web Surfers
Top-Ten City List Includes Urban Upper Income, Small towns, College Students, and High
tech ZIPs
November 10, 1999, Hayward, Calif. - New data released today by AllAdvantage.com, the
online community that is rapidly re-shaping communication between businesses and online
consumers, shows that Beverly Hills, Calif. has emerged as the nations leading
community for paid Internet surfers. Beverly Hills edged out Sunnyvale, CA, Westwood
Village in West Los Angeles and the tony Upper East Side of Manhattan.
We were pleasantly surprised to learn that residents of Beverly Hills led the
country with their paid Web surfing, said Jim Jorgensen, CEO of AllAdvantage.com.
This goes to show that AllAdvantage.coms membership base is a representative
cross-section of Internet users: urban upper income, small towns, colleges and high tech
consumers.
AllAdvantage.com pays its members for the time they spend surfing the Web. By using the
companys Viewbar, members are able to receive personalized, instant messages
from sponsors as they surf the Internet.
AllAdvantage.com is ushering in a new era of Internet advertising with its product, the
Viewbar. The Viewbar is a dynamic and innovative communications solution that
revolutionizes the way businesses interact with online users by allowing them to weave
tight relationships that are based on a two-way relationship of real knowledge and
consumer trust.
At the same time, the Viewbar makes it possible for advertisers to reach members
anywhere on the World Wide Web, and to stay with them as they move from site to site. The
Viewbar provides a major advantage over traditional banner advertising, which, at
best, makes a fleeting impression on fast-moving Web surfers.
Rounding out the top ten communities for paid Web surfing were:
1. -- 90210 Beverly Hills, CA
2. -- 24060 Blacksburg, VA
3. -- 94086 Sunnyvale, CA (Silicon Valley)
4. -- 47906 W. Lafayette, IN
5. -- 14850 Ithaca, NY
6. -- 90024 Westwood, CA (West L.A.)
7. -- 10021 Upper East Side, Manhattan, NYC
8. -- 33166 Miami, FL
9. -- 30332 Atlanta, GA
10. -- 95014 Cupertino, CA (Silicon Valley)
(As of September 20, 1999)
About AllAdvantage.com
AllAdvantage.com is changing how Internet users and companies interact, by leveraging the
information, privacy and buying power of its fast-growing online community into an array
of member and advertiser benefits. Services are delivered to the online community free of
charge through AllAdvantage.coms proprietary Viewbar communication device. The
Hayward, Calif.-based-company, with offices in New York, Chicago, Atlanta, Boston and
London, was founded in February 1999 and is privately held. For more information, visit
www.alladvantage.com.