FOR IMMEDIATE RELEASE
Beverly Hills 90210 ZIP Code Home to Most Paid Web Surfers

Top-Ten City List Includes Urban Upper Income, Small towns, College Students, and High tech ZIPs

November 10, 1999, Hayward, Calif. - New data released today by AllAdvantage.com, the online community that is rapidly re-shaping communication between businesses and online consumers, shows that Beverly Hills, Calif. has emerged as the nation’s leading community for paid Internet surfers. Beverly Hills edged out Sunnyvale, CA, Westwood Village in West Los Angeles and the tony Upper East Side of Manhattan.

“We were pleasantly surprised to learn that residents of Beverly Hills led the country with their paid Web surfing,” said Jim Jorgensen, CEO of AllAdvantage.com. “This goes to show that AllAdvantage.com’s membership base is a representative cross-section of Internet users: urban upper income, small towns, colleges and high tech consumers.”

AllAdvantage.com pays its members for the time they spend surfing the Web. By using the company’s Viewbar™, members are able to receive personalized, instant messages from sponsors as they surf the Internet.

AllAdvantage.com is ushering in a new era of Internet advertising with its product, the Viewbar™. The Viewbar™ is a dynamic and innovative communications solution that revolutionizes the way businesses interact with online users by allowing them to weave tight relationships that are based on a two-way relationship of real knowledge and consumer trust.

At the same time, the Viewbar™ makes it possible for advertisers to reach members anywhere on the World Wide Web, and to stay with them as they move from site to site. The Viewbar™ provides a major advantage over traditional banner advertising, which, at best, makes a fleeting impression on fast-moving Web surfers.

Rounding out the top ten communities for paid Web surfing were:

1. -- 90210 Beverly Hills, CA
2. -- 24060 Blacksburg, VA
3. -- 94086 Sunnyvale, CA (Silicon Valley)
4. -- 47906 W. Lafayette, IN
5. -- 14850 Ithaca, NY
6. -- 90024 Westwood, CA (West L.A.)
7. -- 10021 Upper East Side, Manhattan, NYC
8. -- 33166 Miami, FL
9. -- 30332 Atlanta, GA
10. -- 95014 Cupertino, CA (Silicon Valley)
(As of September 20, 1999)

About AllAdvantage.com
AllAdvantage.com is changing how Internet users and companies interact, by leveraging the information, privacy and buying power of its fast-growing online community into an array of member and advertiser benefits. Services are delivered to the online community free of charge through AllAdvantage.com’s proprietary Viewbar™ communication device. The Hayward, Calif.-based-company, with offices in New York, Chicago, Atlanta, Boston and London, was founded in February 1999 and is privately held. For more information, visit www.alladvantage.com.