Contents

1.        Introduction and Definitions

1.1 Introduction       

1.2 Scope of the Report 

• Market coverage  

• Country coverage   

• Time series coverage  

1.3   Exchange Rates   

1.4   Definitions

• Product definitions

• Private label definitions

• Distribution definitions

1.5   Methodology       

• Desk Research  

• Trade Interviews

• Forecasts 

2.        European Private Label Sales        

• Historic sales          

• Country sales and performance                   

• Private label penetration

• Retail sector trends       

• Sector sales and performance                   

• Price platform developments               

• Future outlook     

3.    UK        

3.1   Executive Summary           

3.2   Retail Sales vs Private Label Sales    

• Retail sales trends       

• Private label sales trends                   

• Private label sales by price platform    

• Leading private label manufacturers               

3.3   Retail Sales vs Private Label Sales by Retail Format 

• DIY and gardening retail distribution

• Private label penetration by retail format       

• Private label sales by price platform and by retail format       

3.4   Operational Developments    

3.5   Future Outlook              

• Private label sales trends                   

4.        France    

4.1   Executive Summary           

4.2   Retail Sales vs Private Label Sales    

• Retail sales trends       

• Private label sales trends                   

• Private label sales by price platform    

• Leading private label manufacturers               

4.3   Retail Sales vs Private Label Sales by Retail Format 

• DIY and gardening retail distribution

• Private label penetration by retail format       

• Private label sales by price platform and by retail format       

4.4   Operational Developments    

4.5   Future Outlook              

• Private label sales trends                   

5.        Germany 

5.1   Executive Summary           

5.2   Retail Sales vs Private Label Sales    

• Retail sales trends       

• Private label sales trends                   

• Private label sales by price platform    

• Leading private label manufacturers               

5.3   Retail Sales vs Private Label Sales by Retail Format 

• DIY and gardening retail distribution

• Private label penetration by retail format       

• Private label sales by price platform and by retail format       

5.4   Operational Developments    

5.5   Future Outlook              

• Private label sales trends                   

6.        Leading Retailers

6.1   Corporate Overview            

• B&Q/Castorama            

6.2   Obi            

• Corporate summary   

• Role in the DIY & gardening industry    

• Private label strategy    

• SWOT      

6.3   B&Q         

• Corporate summary   

• Role in the DIY & gardening industry    

• Private label strategy    

• SWOT      

6.4   Castorama

• Corporate summary   

• Role in the DIY & gardening industry    

• Private label strategy    

• SWOT      

6.5   Leroy Merlin 

Corporate summary   

Role in the DIY & gardening industry    

Private label strategy    

SWOT      

6.6   Praktiker

• Corporate summary   

• Role in the DIY & gardening industry    

• Private label strategy    

• SWOT      

6.7   Homebase

• Corporate summary   

• Role in the DIY & gardening industry    

• Private label strategy    

• SWOT