THE EUROPEAN DIY & GARDENING PRIVATE LABEL REPORT

Section 1. Executive Summary

A summary of key findings, including analysis of: retailer developments; price platform developments; supply issues; future opportunities. National findings for the three countries will be compared for the market under review for the historic and forecast periods. The section ends with key recommendations to retailers and suppliers in the industry.

Section 2. DIY & Gardening Private Label Sales

This section will discuss the role and evolution of private label products in the DIY & Gardening market in France, Germany and the UK; the current performance of private label in the individual markets and highlights specific developments. It examines areas reaching saturation and indicates where additional potential lies.

·               Total retail sales by market

·               Total private label sales by market

·               Importance of private label products to each market: key developments; main growth strategies and market drivers; future developments

·               Analysis by market in terms of price platform importance (budget, copycat, fantasy)

·               Analysis of leading private label manufacturers per market

Section 3. Private Label Sales By Retail Sector

This section will provide summary analysis of private label sales through non-food retailers and by retail sectors. Key issues may include: developments in non-food retailing and differences in approach to private label; developments and different levels of expansion of private label in the various formats researched and other retail outlets turning to private label, in terms of DIY & Gardening products.

Per retail sector, focusing on sectors relevant to DIY & Gardening products:

·               Leading private label retailers

·               Private label brand presence

·               Analysis of price platform importance by product sector

Retail sectors include:           

Large mixed retailers

• DIY/hardware / Garden Centres

• Wholesalers

• Mail order

• Other non-food outlets
  

Section 4. Operational Developments

This section will examine retailers’ private label supply strategies and any changes in the approach to sourcing from manufacturers, and analyze developments in the supply of private label goods and the benefits/drawbacks for both manufacturers and retailers.

Key issues:

• Evolving relationships between retailers manufacturers

• Strategic alliances between retailers and manufacturers and impact on the market

• Vertical integration by retailers

• Retailers’ supply and distribution networks and developments in logistics

• Rationalisation by retailer
  

Section 5. Future Outlook

This section will discuss the future outlook of the DIY & Gardening private label market and the impact that underlying influences will have on its development.

Key issues: macro influences, key characteristics of the retailing industry in Europe; format trends; key characteristics of the private label market in the 21st century.

Future outlook will be provide data on:         

• Total retail sales by market

• Total private label sales by market

Future private label trends will be analysed in terms of the expected development of private label products in each market together with a summary of opinion from both the retailer and the supplier sides.

Section 6. Retailer Profiles

These sections present strategic profiles of the top 10 private label retailers in Europe (France, Germany, UK) assessing the following key criteria:

• Private label strategies

• Corporate strategies

• Analysis of private label brand presence

• Analysis of price platform importance by player

Each profile concludes with a strategic evaluation of the company, mapping the future opportunities and threats with particular reference to private label developments.

 Industry coverage :