THE NFPL COMMITTEE

STRATEGIC COMMITTE FOR THE NFPL

Reasons for the establishment of a strategic Committe made up of Retailers

• The NFPL works for retailers involved in the private label sector. Therefore it is normal that retailers can influence the exhibition options.
   

• The NFPL Committee can become a meeting point beetween private labels managers and an exchange platform matters of interest. This will concern those working for Hypermarkets specialist shops and mail order companies coming from several countries and from the various non food sectors. This mix of interests between the European retailers from different sectors of activity will give something to each member without revealing their company strategies.
   

• NFPL & Cie are working in conjunction with the English market researdch firm "Euromonitor" to produce market studies of the non food private label sectors. At the moment there are very few market studies in this area, therefore by organising and creating such market studies, the NFPL committee will be able to intervene to obtain the best analyses. Moreover, a market study has already been initiated on the French, English and German DIY and Gardening sector (amounting to approximately 60% of the European market) and this will ba availlable from mid September 2000.
   

• The NFPL Committee can ask for a International Marketing Monitoring concerning innovation in Non Food Private Label.
   

• The NFPL Committee can use the services offered by nfpl.net to promote new sources of supply to the International retailers.
   

• The creation of a jury to reward the best innovations and initiatives in the private label sector.
   

The NFPL Committee can become a efficient tool at the service of retailers. Also, it is totally neutral towards these retailers which is a guarantee of impartiality